San Angelo Web Design

Are you frustrated that your small business website doesn’t receive any traffic? Did you know, when you paid the initial $600-$3000 (or dare I say “or more”?) for your website, that no amount of traffic was ever guaranteed?

So many small businesses are in the same situation that you’re in. They’re completely disappointed that they spent all this money on a great website and it’s done nothing to increase their business. Maybe the company that created your site didn’t tell you that traffic was never guaranteed. Maybe they did, but you didn’t listen. Maybe you listened, but they never told you what it takes to build your website’s traffic.

In either case, it’s time for your website to start paying you back. It’s time for you to understand what a web page is actually made of and how to make it benefit your business. You may be thinking “I don’t have time to learn about my website. I have a business to run!” If you paid $3000 for a new piece of equipment, you would want to know how it worked or how to operate it, yes? Owning a website is no different and it shouldn’t be treated any differently. If you don’t have time to learn about your website, hire someone to do it for you.

Now, I’m not trying to turn every business owner into a web designer, but you should understand the basics of what a web page actually is. A web page is made-up of HTML (hypertext markup language) code (at least that’s what is used to display it in your browser). Included in most pages is a title, a description, some keywords and the content of the page. You may have a highly-functional, well-designed Content Management System (CMS), which kind of removes the need for you to know this, but it’s still worthwhile to have a general idea about how a web page works.

In my opinion, there are only three things you need to be concerned with, in order to build traffic to your site. They are content, content and content. “Content is King”. There are a few other things that can help, but content is the most important. I’m not talking about an endless number of photo galleries and videos. We’re talking about fresh, relevant text and lots of it. Content is what the search engines eat for breakfast, lunch and dinner. It’s what they use to decide if your site is going to be of value to the people that are searching.

Imagine yourself searching for something – let’s say local pest control companies in your area. Are you going to visit the website that says “We kill bugs. Here’s our address and phone number.” or would you rather visit the site that gives their address and phone number and tells you – which bugs you have in your area, which ones you need to worry about and features regularly posted articles about how best to control bugs in your yard and in your home? The search engines will pick the latter, every time.

I don’t know about you, but when I see a site with very little content, I begin to wonder how well they really know their business. Will I be taking a chance by using this company? Is this company reputable? I would much rather use a company that I can see clearly knows their business.

So, if your a small business owner with an under-performing website, the first thing you need to do is put on your writing cap or hire someone to write for you. Put together a few (or more) articles about what it is that your business actually deals with and get them posted on your website.

If you want to know more about how to build traffic to your small business website, keep checking back here. I’ll post new tips as often as possible.

Re-posted from AngeloPC.com